Progression of an Illustration

4 May

A few months ago, I did an illustration for the town of Erie, Colorado for an ad for the Boulder Business Report. Their goal was to create a perception of the town as a “promised land” for businesses; an affordable alternative to the “Boulder bubble.” By the time I was brought into the project, the concept was pretty much set in stone. So for me, it was more of a technical challenge than a creative one. Their vision was pretty elaborate—involving a city in the distance, a business man in a bubble, a power cord road and some ballots issues. It really put my Photoshopping skills to the test.

While I love illustrating by hand, I prefer digital illustration for commercial work. I’m nothing if not practical, and Photoshop is so much more forgiving than paint if a client wants to change something. After a quick pencil sketch to establish a composition, I hopped on the computer.

Step 1:
I was provided was photos of the town, so I clipped them out and started to arrange my composition.

Step 2:
The photos were taken at different angles, so creating consistent perspective was really challenging. I refined my building placement and started to develop the landscape and incorporate more of their conceptual ideas.

Step 3:
I used the photos for placement only. After all, this was meant to be an illustration, not a photo collage. Once I had everything where I wanted it, I began to color over all of the buildings. Again, I’m practical, and this is much faster than drawing everything from scratch! I had to “summer-fy” it as many of the buildings were covered in snow. I also added sky and grass photos to work from.

Step 4:
The finishing touches included more shadows for depth as well as more greenery and flowers for texture (and to hide some of the awkward building fronts). I also simplified some of the building detail and refined the conceptual elements such as the power cord road and Boulder bubble man.

Step 5:
I kept the ad design pretty simple to maximize the illustration’s impact and space.

Cool Fitness Ads

17 Jan

I’m working on an ad for a local gym this morning and while Googling for inspiration, I ran across these fun ads. I especially like the 2 body builder ads. Infinite possibilities. Brilliant!

Holiday Postcard Inspired by Beer and Meat

5 Oct

I made this postcard today for Yellow Scene Magazine’s upcoming holiday issue. Oddly enough, I was inspired by a series of seasonal Shiner beer labels and an ad I recently saw for a butcher shop.

Paintings for Baby’s Room

21 Sep

I recently made these small paintings for my new baby niece’s room. The letters spell out her name (I was too chicken to paint the letters on myself): M=Monkey, A=Alligator, Y=Yak, A=Alpaca. It had been a while since I picked up a paint brush, and I had forgotten how much I enjoyed it. It’s nice to step away from the computer once and a while and actually create art with my hands.

Business Card for a Friend

18 Aug

I recently did this business card design on the fly for my writer friend, Lacy. She used these buzz words to get me started: “Clean, sophisticated, educated, but not stodgy or uptight.” While I spent a couple of hours playing with different designs, this was the first and took about 15 minutes. The design gods aren’t always so cooperative, but it’s nice when they are.

Wookmark

9 Aug

Found this great site today called wookmark where you can create your own inspiration board online. I think this will be a great tool as I know I regularly run across cool images on the web, save them in a folder and promptly forget about them. Particularly liked these two images.